Field Guide
143 cataloged
Founders
Every founder in the archive, the archetypes each one anchors, and the one move that defines the record.
Sector
Archetype
Tier
Role
Origin
Fuel
143 of 143
2020s
17 founders- Adarsh HiremathMercorStubUnder examination
- Alex MashrabovHiggsfieldStubUnder examination
- Brendan FoodyMercorUnder examination
- Bret TaylorSierraStubUnder examination
- Dario AmodeiAnthropicStubUnder examination
- David BeckhamIM8StubUnder examination
- Fei-Fei LiWorld LabsStubUnder examination
- Geoffrey WooAnti FundStubUnder examination
- George BonaciRampUnder examination
- George SivulkaHebbiaStubUnder examination
- Henri SternPrivyStubUnder examination
- Jeff YanHyperliquidStubUnder examination
- Liang WenfengDeepSeekStubWave Recognizer *(provisional)
- Paul FrambotMorphoStubUnder examination
- Peter SteinbergerOpenClawStubUnder examination
- Scott WuCognitionUnder examination
- Zach AbramsBridgeStubUnder examination
2010s
52 founders- Adam ForoughiAppLovinStubUnder examination
- Adam NeumannWeWorkStubUnder examination
- Alex BouazizDeelStubUnder examination
- Alexandr WangScale AIStubUnder examination
- Bom KimCoupangStubUnder examination
- Brian ArmstrongCoinbaseStubUnder examination
- Brian MoynihanBank of AmericaThe Steward *(provisional)
- CZ (Changpeng Zhao)BinanceWave Recognizer
- Dan LewisConvoyStubUnder examination
- Danny YeungPreneticsStubUnder examination
- David NatroshviliSPRIBEStubUnder examination
- David VélezNubankStubUnder examination
- Eric GlymanRampStubUnder examination
- Eric S. YuanZoomStubUnder examination
- Ernest C. Garcia IIICarvanaStubUnder examination
- Evan SpiegelSnap Inc.The Humane Tech Visionary
- Guillermo RauchVercelStubObsessive Natural Builder *(provisional)
- Henrique DubugrasBrexStubUnder examination
- Ilkka PaananenSupercellStubCoach Over Player *(provisional)
- Iyinoluwa Samuel AboyejiAndelaStubUnder examination
- John CollisonStripeStubUnder examination
- Justin SunTRONStubUnder examination
- Karim AtiyehRampStubUnder examination
- Kevin SystromInstagramStubUnder examination
- Kim Beom-suKakaoStubSerial Internet Wave Rider *(provisional)
- Kristo KäärmannWise (TransferWise)StubUnder examination
- Lei JunXiaomiStubUnder examination
- Luis von AhnDuolingoStubUnder examination
- Markus VilligBoltStubUnder examination
- Matt HuangParadigmFinance + Technology Builder *(provisional)
- Matthew Browning PrinceCloudflareStubUnder examination
- Melanie PerkinsCanvaStubUnder examination
- Micky MalkaRibbit CapitalStubUnder examination
- Mudassir SheikhaCareemStubUnder examination
- Nikolay StoronskyRevolutStubUnder examination
- Palmer LuckeyAndurilStubObsessive Natural Builder *(provisional)
- Parker ConradRipplingStubUnder examination
- Patrick CollisonStripeStubUnder examination
- Pedro FranceschiBrexStubUnder examination
- Ryan CohenChewyStubUnder examination
- Ryan PetersenFlexportStubUnder examination
- Samuel Harris AltmanOpenAIStubSerial Internet Wave Rider *(provisional)
- Shuo WangDeelStubUnder examination
- Simón BorreroRappiStubUnder examination
- Stani KulechovAaveStubUnder examination
- Tony XuDoorDashStubUnder examination
- Travis KalanickUberStubUnder examination
- Valentin StalfN26StubUnder examination
- Vitalik ButerinEthereumStubUnder examination
- Vlad TenevRobinhoodStubUnder examination
- Wang NingPop MartStubUnder examination
- Zhang YimingByteDanceStubUnder examination
2000s
23 founders- Alex KarpPalantir TechnologiesContrarian Mission-Builder
- Alex RampellTrialPayStubUnder examination
- Ben HorowitzAndreessen HorowitzStubUnder examination
- Brad GerstnerAltimeter CapitalStubUnder examination
- Brian CheskyAirbnbRe-founder
- Daniel EkSpotifyCoach Over Player
- David Heinemeier Hansson37signalsFanatical Owner-Operator *(provisional)
- Elon MuskSpaceXStubUnder examination
- Fernando de LeonLeon Capital GroupNecessity-Forged Entrepreneur
- Forrest LiSea Group (Garena/Shopee)StubUnder examination
- Jack DorseyTwitterStubUnder examination
- Keith RaboisSquareStubUnder examination
- Marc LoreDiapers.comStubUnder examination
- Mark Jonathan PincusZyngaStubUnder examination
- Mark ZuckerbergFacebookStubObsessive Natural Builder *(provisional)
- Niklas ZennströmSkypeStubUnder examination
- Paul GrahamY CombinatorStubUnder examination
- Robert F. SmithVista Equity PartnersStubUnder examination
- Sebastian SiemiatkowskiKlarnaStubUnder examination
- Tayo OviosuPagaStubUnder examination
- Tobias LutkeShopifyRe-founder
- Wang XingMeituanStubUnder examination
- Wences CasaresLemon BankStubNecessity-Forged Entrepreneur *(provisional)
1990s
24 founders- Aliko DangoteDangote GroupStubUnder examination
- Barry SternlichtStarwood Capital GroupTransaction Architect
- Gabe Logan NewellValveStubUnder examination
- Hiroshi MikitaniRakutenStubUnder examination
- Jack MaAlibabaStubUnder examination
- Sir James DysonDysonStubUnder examination
- Jeff BezosAmazonStubUnder examination
- Jensen HuangNvidiaStubUnder examination
- Jeremy AllaireAllaire CorporationSerial Internet Wave Rider
- Lee Hae-jinNaverStubUnder examination
- Marc AndreessenNetscapeStubUnder examination
- Marc RowanApollo Global ManagementStubUnder examination
- Marcos GalperinMercadoLibreStubSerial Internet Wave Rider *(provisional)
- Mark CubanBroadcast.comStubUnder examination
- Michael RubinFanaticsStubPlatform Consolidator *(provisional)
- Mohamed Ali Rashid AlabbarEmaar PropertiesStubUnder examination
- Peter ThielPayPalStubUnder examination
- Ma HuatengTencentStubUnder examination
- Liu Qiangdong (Richard Liu)JD.comStubUnder examination
- Sunil Bharti MittalBharti AirtelStubTransaction Architect *(provisional)
- Timothy Dean SweeneyEpic GamesStubObsessive Natural Builder *(provisional)
- Todd GravesRaising Cane'sFanatical Owner-Operator
- Ding Lei (William Ding)NetEaseStubUnder examination
- Xavier NielIliadStubUnder examination
1980s
13 founders- Azim Hasham PremjiWiproStubUnder examination
- Kevin O'LearyEducational software companyPortfolio Catalyst
- Masayoshi SonSoftBankFinance + Technology Builder
- Michael Rubens BloombergBloomberg LPStubUnder examination
- Michael DellDell TechnologiesObsessive Natural Builder
- Michael SaylorStrategy (MicroStrategy)StubUnder examination
- Morris ChangTSMCStubUnder examination
- Nagavara Ramarao Narayana MurthyInfosysStubUnder examination
- Paul Gardner AllenMicrosoftStubUnder examination
- Ren ZhengfeiHuaweiStubUnder examination
- Tadashi YanaiUniqloStubUnder examination
- Ted TurnerCNNStubUnder examination
- Tilman FertittaLandry'sPlatform Consolidator
1970s
10 founders- William Henry Gates IIIMicrosoftStubUnder examination
- Brad JacobsXPO LogisticsSerial Industry Transformer
- Judith R. FaulknerEpic SystemsStubFanatical Owner-Operator *(provisional)
- Lawrence Joseph EllisonOracleStubUnder examination
- Ray DalioBridgewater AssociatesStubUnder examination
- Shahid KhanFlex-N-GateAssimilated Industrialist *(provisional)
- Steve BallmerMicrosoftStubUnder examination
- Steve JobsAppleStubUnder examination
- Stephen Gary WozniakAppleStubObsessive Natural Builder *(provisional)
- Terry GouFoxconnStubUnder examination
1960s
1 founder- Phil KnightNikeCompetitive Ascetic
1950s
1 founder- Akio MoritaSonyStubUnder examination
1930s
2 founders- Bill HewlettHewlett-PackardStubObsessive Natural Builder *(provisional)
- Edwin LandPolaroidStubThe Humane Tech Visionary *(provisional)